Boutique Content Marketing for Food & Lifestyle Brands

Crave Content is a Sydney boutique content marketing agency specialising in food and lifestyle brands. Founded and directed by Samantha Brennan – a magazine journalist with 10 years’ publishing experience across food and women’s lifestyle titles, and an insatiable craving for fabulous content – Crave Content works with the industry’s best writers, editors, photographers and stylists, delivering irresistible branded content to our clients.

Our menu of services includes delicious words and pictures for a variety of digital platforms, including websites, blogs, enewsletters and ebooks. We also create compelling content for product catalogues, product packaging, press releases and promotional materials, and offer content and social media strategy and management.


Meet Samantha Brennan, Crave Content Founder

Samantha Brennan“I’ve worked in publishing for 10 years, for titles like Australian House & Garden, Australian Good Food, Shopping 4 Baby and CLEO (plus many more – too many to mention here! But if you’re interested, please connect with me on LinkedIn). I founded Crave Content as a way to share my skills, experience and love of great content with businesses who might otherwise not have believed that professional branded content was within their reach.

Through Crave Content, as well as my free online food and lifestyle magazine for Australian mums,, and my work as a freelance food and lifestyle content editor, I partner with businesses, big and small, to create content that represents their brand and its message. As well as enthusiasm and focus on delivering top-quality content, I offer the benefit of my knowledge and drive to food and lifestyle businesses needing help developing their own branded content. And as a mum, I’m very conscious of working efficiently, honestly and with commitment – every moment spent at my desk, on the phone or in the studio is done so with dedication to your business and your brand.”