Our Experience 

Over the last 10 years as a food and lifestyle content editor, writer and producer, Crave Content founder and director, Samantha Brennan, has worked in editorial and creative services teams for the country’s best magazines, publishers and content agencies: SBS Online Food, King Content, Edge Custom Media, BBC Australian Good Food, Donna Hay, Australian Table, The Australian Women’s Weekly cookbooks, ACP Parenting Kids’ Meals cookbook, Australian House & Garden, Real Living, Vogue Entertaining + Travel, CLEO, Cosmopolitan, InStyle, Frankie, Mother & Baby, Pregnancy & Birth, Shopping 4 Baby, Disney Kids’ Party Cakes cookbook, TV Week and Burke’s Backyard.

Sam’s expertise spans all things food and women’s lifestyle, from recipes and homewares, to pregnancy and parenting. Now with Crave Content, her boutique content marketing agency, she’s working with the industry’s best freelance writers, photographers and home economists to deliver magazine-quality branded content to businesses of all sizes.

Discover what Crave Content can do. Visit our free online food and lifestyle magazine for Australian mums, TheFamilyKitchen.com.au. Launched in February 2013, we reach more than 10,000 women every month.



Qubies Freezer Trays

Qubies Freezer Trays

Alexandra Wardle, CEO/Creator of Qubies and 2010 Victoria winner of the Telstra Businesswomen’s Awards, had this to say about our most recent project:

“I wanted to take the opportunity to thank the team from Crave Content for completing yet another outstanding project for me. One of the driving forces of any business (especially one that works with products and food) is amazing pictures. The old cliché still stands: a picture tells a thousand words (and, in business, makes big bucks). I’ve had bad experiences with photographers in the past, so when I initially spoke with Sam about a new product shoot for our product Qubies, I was anxious about the results. But I knew things were going to be different this time, because Sam took the time to speak with me about specifics: she asked exactly what I wanted shot, how it was to be presented and what it was to be used for, as well as asked me to fill in a comprehensive creative brief outlining the shots I wanted and what I expected them to look like. All I can say is so far I’ve worked with Sam on two major projects, and both have been beyond my expectations. Importantly, she knew how to work within my budget and within a specified timeframe. I loved the fact I was working with a real journalist with editorial and photography experience, and I loved that I was able to draw on her experience and knowledge base. I’ve wasted a lot of money on DIY attempts and inexperienced people who claim to be photographers – the bottom line is, a great shot will sell your product. Crave Content is amazing, and I can’t recommend Sam highly enough.”